One of the most significant ways branding and marketing of higher education has changed in recent years has been in the online space, using a variety of new platforms for external engagement and communication. The terms “social” and “digital” refer to the use of both social media and digital marketing more generally, and include the role of effective and intuitive websites.
Nevertheless, student recruitment may appear to resemble traditional sales. Essentially, student recruitment is an attempt to ‘sell’ your university to a student and convince them to purchase your product – their education. But for students, higher education is much more than a simple commodity. SLOA Camp’s unique strategy aims to engage students with your portfolio sophisticated programs.